Food With Integrity – What Eating Clean Really Means


It has been an awesome 20 days of Adventurrito (Chipotle’s 20th Anniversary Treasure Hunt) I didn’t win a year of free burritos as I hoped for. I wasn’t even close to the grand prize – 20 years of free burritos :( But I did have the opportunity to join Chipotle’s Farm Team! That makes me feel like a winner :)

Once inside, there was a wealth of information about Food with Integrity. What is that you ask? Well it may be the key to getting the best quality, most satisfying food on our plate!

Fact about Justin – I shamelessly love Chipotle!

Quality In – Quality Out

Everyone knows that eating clean is essential to getting fit and losing fat. The problem we have is defining what eating clean really means? How can we get clear guidance without the influence of big food-for-profit organizations? Well, the first step is to stop trusting companies that care more about their bottom line than providing us with high quality nutritious food! Enter Chipotle’s Food with Integrity commitment >

Food With Integrity is Chipotle’s commitment to changing traditional “fast food” culture by serving customers the very best ingredients, all raised with respect for the animals, the environment and the farmers. So what does that mean for us? It means Chipotle is going to stay delicious and they’re probably serving better quality food than any food chain in the neighborhood!

What does that mean for fat loss? It’s helping define what quality food should look like. Thats huge for those of us rising against the S.A.D food (aka Standard American Diet) were surrounded by.

The Truth About What We Eat

Below are some of the facts and sources that stand out:

    Industrialized farms use animal feeds that often contain antibiotics, growth promotants, animal by-products, and a variety of other ingredients that may be harmful to an animal’s health. Chipotle believes that farm animals should be fed a diet substantially similar to what they would eat naturally. Source:
    An estimated 70% of all antibiotics sold in the U.S. are being fed to animals on factory farms for purposes other than treating diseases. Source:
    Japan, Australia, New Zealand, Canada and the EU have banned the use of rBGH/rBST in all dairy cows. We too are concerned with the use of this hormone in dairy production and we believe the effects it has on cows are inhumane. Although the FDA has approved its use in the US, we refuse to purchase dairy that comes from cows treated with rBGH/rBST. Source:
    In the US, an estimated 95% of pigs are raised in confinement. They are forced to live indoors, crowded together amidst their own waste with no access to sunlight or pasture. Source: Paul Willis – The Right Way to Raise Hogs
    Chipotle’s commitment to Food with Integrity began over a decade ago. Like any great journey, there have been a few bumps in the road. We do our best to serve only naturally raised meat – that is, meat from animals that have been humanely raised, fed a vegetarian diet, and not given antibiotics. We currently serve 100% naturally raised chicken, however we occasionally encounter regional shortages that we work quickly to correct – and will always let you know at the restaurants when that occurs.
    There are many ways to define “local foods”. For some it means food grown and raised in your state or region. Some define it as food found within 100 miles or a day’s drive. The USDA suggest 400 miles from the source of production makes a food locally produced, but really it depends on the climate and season, when it’s possible to purchase the food grown close to your home, and when it has to be shipped to reach you. Chipotle “local produce” is grown on farms within 350 miles of the restaurant. Source:
    Monoculture is the process of planting a single species or crop on land acreage, usually for the purpose of large-scale production and marketing. Monocultures go against the natural diversity found in an ecosystem, deplete the soil, make crops more susceptible to pests and diseases, and require harmful fertilizers and chemicals, some of which may be harmful. Source:
    This method of farming uses techniques such as crop rotation, soil conservation, natural fertilization and polyculture planting. In livestock production, they use pasture-based systems, feed animals what their bodies are designed to digest, and treat their animals humanely. Sustainable farms produce foods that are tastier and more nutritious than foods produced on factory farms, while also preserving the long-term health of our environment. Source:
    Dairy and pasteurized cows raised in industrial factory farms throughout the US produce more than two billion pounds of manure a year. This manure is then stored in waste lagoons which results in polluting the environment. Source:

Pretty interesting stuff right. The more we know about our food the better choices we can make!

The Big Take Away on Food with Integrity

Eating clean is about mindfully selecting naturally raised animals and naturally grown food. Thats how we can all up the quality (and tastiness) of the food we eat :) Here are some specific steps:

  • When selecting meat, be on the lookout for “clean food indicators” like; humanly raised, pasture raised, grass fed, vegetarian fed & no antibiotics.
  • When selecting produce, opt for the fresh local stuff and organic when possible.
  • When eating out, do your research ahead of time. Find a food spot like Chipotle that cares about the quality of its ingredients. Also, look for places that prepare their food fresh-from-scratch daily. (who wants to eat old food?)

Before you go, If you know of any top quality food spots please share in the comments below!

Thanks for reading!


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  1. Dallas says

    Wow, I didn’t realize what all Chipotle believes in! I wish more restaurants would adopt the “Food With Integrity” moto. Sounds like it’s petition time!

  2. Traci M says

    Food With Integrity, I like that. With all these names floating around I’ve become quite overwhelmed as to what is the best/safest foods. If only I could live on grass!

  3. Karl Huffington says

    Great article with very useful information. It’s about time we all take better care of ourselves and the environment.

  4. Dominic says

    “Food With Integrity – What Eating Clean Really Means” was a
    relatively awesome blog post, . Keep publishing and I’m going to continue browsing! Thanks for your effort ,Dominic

  5. says

    I didn’t know Chipotle was so committed either, now I feel much better about my nacho addiction;). thanks for all the info about clean eating!

  6. Emily says

    I understand chipotle has healthy food prep and business practices but I’d really frequent them more if they had queso and free chips like their competitors do. :(

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